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16 Ways to Sell Yourself on LinkedIn

June 14, 2010

   Many people don’t realize how powerful Linkedin really is until you start getting questions based on your profile.  Linkedin is simply a great marketing tool for any individual.  And, after being contacted today with the perfect job for me in Portland, OR (though I’m not actively looking), I thought what a great topic to touch on.

Others, as well as You, can find valuable connections, and career opportunities on Linkedin, you just have to know how to sell yourself.

Some of these are obvious.  Some are easy.  Hopefully, there is at least one thing that you didn’t think of.  Here are some essential Linkedin steps you can take to sell yourself:

  1. Update, and complete you LinkedIn Profile to 100%.
  2. Update your Status regularly.    Determine early on what is your strategy on LinkedIn, and who’ll be connecting with – Who is your target audience?
  3. Find / Add / Connect with existing people you already know (former associates, co-workers, your staff, peers, bosses).
  4. Leverage YOUR contacts to get introduced to THEIR contacts.
  5. If you don’t think you’ll get results through your connections, go through your common Groups, or their email address, if listed.
  6. What interests you?  Join a Group (there are tons of them), and participate in their discussions.
  7. If you can’t find the perfect Group, create one.
  8. Have meet-up events, or get together with members of your Group.
  9. Answer Questions that are posted in your Network, or your Group.
  10. Post questions for others to Answer.
  11. Place a LinkedIn button on your web page / blog (if you have one).
  12. Change the LinkedIn URL to end in your name, or web site address.  So instead of looking like this:, it will look like this
  13. Allow your Profile to be viewed in search engines (under the Settings tab).
  14. Get Recommended from your Contacts.
  15. Browse the Jobs section (if your looking for your next opportunity).
  16. Follow companies that you might be targeting to get an idea of who’s joining them, who’s leaving, who’s getting promoted, and what positions are available.

Following these simple steps, I was able to increase the size of my contact list from a few hundred to over a thousand; which now includes CEO’s, VP’s, Executives, Managers, Supervisors, Leads, and other decision makers.

If you don’t have a LinkedIn profile, then I highly recommend that you create one, and start networking ASAP.  While your networking, don’t forget to check out my profile, listed below.  If you have any questions, just let me know how I can help you.  Thanks!

2 Comments leave one →
  1. echohang permalink
    February 4, 2013 3:43 pm

    I have joined LinkedIn ages ago, but never really used it until now. First of all I will try to complete my profile (asap) and follow the rest of your suggestions. Many thanks. E

  2. September 30, 2013 9:21 am

    Good one Aiden. Pretty useful.

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