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Twitter: How it Changed the Way You Can Find a Job

May 12, 2010

Over the past several years, Social Media, Blogs, and Web 2.0 technologies have changed the way companies recruit, and the way job seekers look for work.  One in particular is Twitter.  They use Micro-Blogs (140 characters or less) to get the message out.  Since starting in 2006, it now claims to have more than 100 million users world-wide.  Why not take advantage of this fact?     [tweetmeme source=”@Aidan_Foley” only_single=false]

It has been said that much of the dialogue is nothing but pointless babble.  However true to some point, as in many conversations, you can narrow your focus to what will contribute success to you, or that you can contribute to someone else’s success.  Per a market research conducted by Pear Analytics back in 2009, the results were separated into 6 groups:  

  • Pointless babble – 41%
  • Conversational – 38%
  • Pass-along value – 9%
  • Self-promotion – 6% 
  • Spam – 4%
  • News – 4%

So, based on this data, it’s to your benefit to focus on the 9% Value, and the 6% Self-Promotion, or roughly 14% of the Tweets out there.  I know, it sounds small, but if you follow key folks that can provide you tips, and your target companies, you’ll have greater success at missing the “pointless babble”.   

Twitter is an often misunderstood site, but can be quite valuable to recruiters/job seekers.  With a post limit of 140 characters, this micro-blogging site is a must for recruiters/job seekers who want to network, engage, and market themselves.  Using the search tool, recruiters can source candidates; job seekers can find job opportunities.

In summary, even though technology is changing the practice of recruiting, it isn’t completely changing the fundamentals.  Whether you are a corporate recruiter, a staffing agency, or a job seeker, you must keep using proven sales techniques such as the cold calling, asking for referrals, and leveraging your network connections.  However, recruiters/job seekers that master the use of online tools, and integrate them into their daily workflow will find it will facilitate your goals in less time.

Happy Tweeting, and you can follow me: @Aidan_Foley

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